What does the model comparison report allow you to see?

• A. It shows the differences in attribution between the cross-channel last click model and the ads-preferred model
• B. It shows revenue by channel
• C. It shows audience segments for remarketing
• D. It shows real-time conversion rates

Answer: (D)

Attribution across models is the focus. The model comparison report lets you see how the same conversions are credited differently when you compare, for instance, a cross-channel last-click model with an ads-preferred model. This reveals how channel performance metrics would shift depending on the attribution rule you apply, helping you evaluate which model aligns with your marketing goals and budget decisions. It doesn't provide revenue by channel, audience segments for remarketing, or real-time conversion rates; those are covered by other reports.