What does the media mix specify in a digital media plan?

• A. How much of the budget will be allocated across each media channel, often expressed as percentages.
• B. The creative design guidelines for ads.
• C. The list of advertisers within the media plan.
• D. The schedule of flight dates for ad placements.

Answer: (A)

The media mix specifies how the budget is allocated across channels. It shows the share of spend for each channel (search, social, video, display, email, etc.), usually expressed as percentages. This guides the plan to balance reach, frequency, and cost while aligning with where the target audience spends time and how the campaign goals can be achieved. It’s about allocation across channels, not about ad design or scheduling.