What does Optimizely offer for A/B testing?

• A. It provides ad bidding automation
• B. It focuses on SEO
• C. It offers A/B testing for a variety of touch points in the customer journey
• D. It focuses on email marketing only

Answer: (C)

Optimizely is built for running A/B tests across different points in the customer journey. It provides an experimentation platform that lets you create variants of pages and in-product experiences, then randomly assign users to those variants and measure the impact on key metrics like conversions, engagement, or revenue. This breadth means you can test everything from landing pages and product pages to checkout flows and feature experiences, optimizing the entire journey rather than focusing on a single channel. The other options describe capabilities from ad platforms, SEO tools, or email marketing tools, which aren’t what Optimizely is primarily designed to do. So it offers A/B testing for a variety of touchpoints in the customer journey.