What does attribution in Google Analytics refer to?

• A. Attribution assigns credit for conversions from ads, last clicks, or other touchpoints along a user's path to conversion completion.
• B. Attribution measures website load times.
• C. Attribution only credits the first click.
• D. Attribution is used to disable ad campaigns.

Answer: (A)

Attribution is about assigning credit for a conversion to the different marketing interactions a user has along their path to completing a goal. In Google Analytics, this means looking at where a user encountered ads or other channels and deciding how much impact each touchpoint had on the final conversion. It can involve ads, the last click, or other touchpoints depending on the attribution model you apply. This helps you understand which channels contribute to conversions and informs how you allocate budget and optimize campaigns. It’s not about measuring page load times, and it isn’t about disabling campaigns. It also isn’t limited to giving credit only to the first touchpoint; many models distribute credit across multiple steps (with last-click being one possible approach).