What does a media plan contain?

• A. Details about where, when, and how often an ad will appear across various media channels, focusing on digital media
• B. A list of all employees involved
• C. Visual design guidelines only
• D. Product pricing strategy

Answer: (D)

A media plan is about where to place ads, when they will run, and how often they’ll appear across different channels to reach the target audience efficiently. It lays out the timing (flight dates, time of day, duration), the channels (digital, TV, print, etc.), and the frequency or impression targets, all often aligned with a budget and optimization goals. In short, it guides the actual placement and scheduling of media to maximize reach and impact within the given budget.

The other options don’t fit because they describe internal staffing, creative guidelines, or pricing strategy—areas handled by project management, the creative brief, or the pricing plan, not by the media planning document.