What do conversion paths in Google Analytics show?

• A. The last touchpoint before conversion.
• B. The first touchpoint before conversion, plus the last touchpoint.
• C. The first and last touchpoints before conversion, including all touchpoints in between.
• D. Paths are not shown.

Answer: (C)

Conversion paths show the full sequence of interactions a user had on their way to converting, from the initial touchpoint through every subsequent touchpoint up to the conversion. This gives a complete view of how multiple channels and campaigns contribute across the journey, not just the first or the last interaction. So the path includes the first touchpoint, all those in between, and the final touchpoint that completes the conversion. This is why that choice is the best: it captures the entire journey. The other options aren’t accurate—the last touchpoint alone misses earlier influences, the first touchpoint alone misses later contributions, and paths are indeed shown in attribution reports.