What can you access by clicking the Advertising icon in Google Analytics?

• A. Audience demographics
• B. E-commerce transaction details
• C. Linked advertising metrics
• D. Custom event definitions

Answer: (C)

Advertising data in Google Analytics shows how your paid ads influence what visitors do on your site. By clicking the Advertising icon, you access metrics that come from connected ad accounts and tie ad activity to on-site outcomes. You can see campaign-level performance, spend, impressions, and clicks, plus how those interactions lead to conversions and, when linked, revenue attribution. This focus on linking advertising activity to user behavior and results is what makes Advertising metrics the best fit.

Audience demographics live in the Audience reports, not in Advertising. E-commerce transaction details are found in the Monetization/E-commerce reports. Custom event definitions relate to actions you’ve configured to track, which are managed in Events/Custom Definitions.