What are the main contents of a digital media plan?

• A. Target audience, budget, media mix, duration, KPIs, performance goals, and metrics
• B. Product catalog, supplier terms, and warehouse locations
• C. Brand colors, font, and logo usage guidelines
• D. Legal compliance documents and patent numbers

Answer: (A)

A digital media plan centers on who you will target, how you will allocate your budget across channels, when the campaign will run, and how you will measure success. The target audience defines who you’re trying to reach and guides messaging and channel choice. The budget sets the overall spend and allocations across different channels and tactics. The media mix specifies where you’ll advertise—search, social, display, video, email, etc.—and in what balance. The duration or flight dates establish the campaign timeline. KPIs and performance goals define the results you’re aiming for (such as clicks, conversions, CPA, ROAS), and metrics monitor those results to inform optimization. Together, these elements enable planning, execution, and ongoing optimization of digital advertising efforts.

Other options pertain to product operations (catalogs, terms, warehouse locations), branding guidelines (colors, fonts, logo usage), or legal documents (compliance and patents), which are not part of the digital media plan.