What are the default segments available in the Funnel Exploration template?

• A. Organic search, Direct traffic, Social traffic, Referral traffic
• B. Desktop traffic, Mobile traffic, Tablet traffic, Console traffic
• C. New users, Returning users, Converters, Bouncers
• D. Direct traffic, Paid traffic, Mobile traffic, Tablet traffic

Answer: (D)

In Funnel Exploration, you analyze how users move through stages across different audience segments. The default segments are designed to quickly compare funnels across the most common ways users arrive and interact: Direct traffic, Paid traffic, Mobile traffic, and Tablet traffic. Direct traffic captures visits with no referrer, Paid traffic covers sessions from paid campaigns, and separating by device type lets you see how the funnel performs on mobile and tablet—crucial for e-commerce where behavior often varies by device. This combination represents the standard preconfigured segments in the template. Other options mix in sources or metrics that aren’t the default way the Funnel Exploration template slices data, such as organic or social channels, desktop/console alone, or user-state metrics like New users or Converters.