What are scorecards used for in Google Ads dashboards?

• A. To export data to CSV
• B. To visualize key performance indicators
• C. To display raw event logs
• D. To show ad copy variations

Answer: (B)

Scorecards in Google Ads dashboards are designed to visualize key performance indicators so you can grasp how things are doing at a glance. They present a curated set of metrics—like clicks, impressions, conversions, cost per conversion, and ROAS—in a clear, visual format with numbers and color cues that show whether targets are being met. This lets you quickly spot trends, compare performance across campaigns or segments, and monitor progress toward goals without wading through raw data. Exporting data to CSV is a separate reporting function, displaying raw data for deeper analysis, while raw event logs and ad copy variations are not what scorecards are built to illustrate. The scorecard focus is on concise, at-a-glance KPI visualization for quick decision-making.