What are programmatically enabled events in Google Analytics?

Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

What are programmatically enabled events in Google Analytics?

Explanation:
Programmatically enabled events are those you trigger from your code to send data to Google Analytics when users perform defined actions. Developers instrument these events by calling the analytics API (for example, gtag or the measurement protocol) to log interactions such as sharing content, adding items to a cart, or completing a purchase. These events are explicitly implemented, giving you control over what you measure and what data you attach (like item details, value, and currency). They aren’t automatically tracked merely by having sample code, and they aren’t limited to error reporting. They also don’t replace all automatically collected events; they add to what GA4 already captures automatically.

Programmatically enabled events are those you trigger from your code to send data to Google Analytics when users perform defined actions. Developers instrument these events by calling the analytics API (for example, gtag or the measurement protocol) to log interactions such as sharing content, adding items to a cart, or completing a purchase. These events are explicitly implemented, giving you control over what you measure and what data you attach (like item details, value, and currency).

They aren’t automatically tracked merely by having sample code, and they aren’t limited to error reporting. They also don’t replace all automatically collected events; they add to what GA4 already captures automatically.

Subscribe

Get the latest from Passetra

You can unsubscribe at any time. Read our privacy policy