What are discrete metrics?

• A. Metrics that are continuous values, such as time
• B. Metrics that are obtained from qualitative observations
• C. Metrics that have specific values, can be counted, or are binary
• D. Metrics that are only used in brand surveys

Answer: (C)

Discrete metrics are quantitative measures that take on specific, countable values. They’re values you can enumerate directly, usually as integers or binary outcomes. Examples include the number of orders, the number of sessions, or whether a user converted (0 or 1). Because they are countable, you can easily compute counts and proportions (like conversion rate) from them. This contrasts with continuous metrics, which can take any value within a range (such as time spent on a page or total revenue). Discrete metrics aren’t limited to qualitative observations or brand surveys; the defining idea is that their values are countable, including binary states.