What actions might keyword recommendations suggest?

• A. Increasing bids only.
• B. Pausing poorly performing keywords, removing duplicates, or adding new keywords.
• C. Deleting all keywords.
• D. Copying keywords from competitors.

Answer: (B)

Keyword optimization focuses on refining your keyword set to improve campaign performance. Keyword recommendations typically suggest actions like pausing underperforming keywords, removing duplicates, and adding new keywords. Pausing weak performers helps reduce wasted spend and improve overall return on ad spend. Removing duplicates prevents bidding against yourself across campaigns and ad groups, which can distort data and waste budget. Adding new keywords expands reach to relevant search terms you might be missing, increasing potential conversions. Increasing bids alone doesn’t fix relevance or efficiency, deleting all keywords eliminates coverage, and copying keywords from competitors may not fit your audience or data.