To track impressions of shared links in Google Analytics, which setup is necessary?

• A. Enable page view.
• B. Enable share event, add UTMs, enable page view.
• C. Disable events.
• D. Install a separate analytics platform.

Answer: (B)

Tracking impressions of shared links in Google Analytics requires capturing how often a link is shared or clicked, attributing that activity to the right source, and recording the actual page loads. Enabling a share event lets GA log when a link is shared or clicked in social contexts. Adding UTMs to the shared URLs provides source, medium, and campaign data so traffic can be attributed correctly. Keeping page view tracking enabled ensures GA records the resulting page impressions. Without the share event, the share action wouldn’t be captured; without UTMs, attribution becomes unclear; without page views, the actual impression data isn’t logged.