To monitor brand awareness in Google Analytics, which elements should be configured?

• A. Enable exit intent, add UTM tags to paid search, and enable the bounce rate metric.
• B. Enable the share event, add UTM tags to shared links, and enable the page view event.
• C. Only enable the share event; UTM tags are optional; page view is not needed.
• D. Enable the site speed, enable the event when a video is watched, and enable page path.

Answer: (B)

Measuring brand awareness in Google Analytics focuses on capturing how widely your content is shared and how that traffic behaves on your site. Enabling the share event makes GA record when users share content, giving you concrete data on reach and virality. Adding UTM tags to the links that are shared lets you attribute the resulting traffic to specific campaigns, channels, or posts, so you can quantify how much awareness each share generates. Enabling the page view event ensures you capture the actual visits that arrive after those shares, providing insight into the volume of traffic and how engaged visitors are once they land on your pages.

This combination gives a complete picture: the action of sharing (which signals reach), attribution of traffic from those shares (so you can measure reach across channels), and the on-site activity that indicates engagement. Other options focus on metrics like exit intent or bounce rate, or omit essential pieces like link attribution and page views, which don’t directly illuminate how widely your brand is being seen or spread.