Smart Bidding optimizes toward goals using which metrics?

• A. Target CPA and Enhanced CPC
• B. Daily spend and budget cap
• C. Email capture rate
• D. Customer satisfaction score

Answer: (A)

Smart Bidding works by aiming for a specific outcome and using conversion-focused signals to guide bids. The typical goals are conversions or the value of conversions, driven by metrics like cost per action (CPA). Target CPA sets bids to achieve conversions at a target cost per action, guiding the system to hit that cost goal across auctions. Enhanced CPC is a bid mode within Smart Bidding that adjusts your manual bids in real time using auction-time signals to try to maximize conversions while staying as close as possible to your target CPA. Together, these metrics and strategies focus the bidding on achieving desired conversion outcomes rather than simply spending a set amount or improving unrelated scores.

Budget-related controls like daily spend or budget cap don’t drive optimization toward a performance goal; they cap or allocate spend. Email capture rate and customer satisfaction score aren’t used by Smart Bidding to optimize bids.