In the CTR formula, what is the denominator?

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Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

In the CTR formula, what is the denominator?

Explanation:
In CTR calculations, you’re measuring how many people clicked out of how many times the link could have been clicked. That means the denominator is the total impressions—the number of times the ad or link was shown. The formula is clicks divided by impressions, and if you want a percentage, you multiply the result by 100. The other options don’t fit because the numerator is the number of clicks, CTR itself is the resulting rate, and 100 is only used when converting the ratio to a percentage, not as the denominator.

In CTR calculations, you’re measuring how many people clicked out of how many times the link could have been clicked. That means the denominator is the total impressions—the number of times the ad or link was shown. The formula is clicks divided by impressions, and if you want a percentage, you multiply the result by 100. The other options don’t fit because the numerator is the number of clicks, CTR itself is the resulting rate, and 100 is only used when converting the ratio to a percentage, not as the denominator.

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