In Google Analytics, where can you view custom campaign information?

• A. In the Conversions > Goals report.
• B. In the traffic acquisition report under the Acquisition section.
• C. In the Audience overview.
• D. In the Real-Time report.

Answer: (B)

Campaign performance is tied to how visitors arrive at your site, so this data sits in the Acquisition area. Custom campaigns use UTM tags to label visits by source, medium, and campaign, and GA collects those as traffic attributes. The traffic acquisition reports under Acquisition show exactly how different campaigns drive visits (and can be linked to conversions), making it the right place to view custom campaign information. The other reports focus on goals, audience characteristics, or real-time activity, not on how campaigns bring users in.