In an A/B test, which variant is typically the original version?

Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

In an A/B test, which variant is typically the original version?

Explanation:
In A/B testing, you compare a control (the unchanged, original experience) against a treatment (the version with changes). The original serves as the baseline reference for measuring impact. Because it’s the baseline, it’s typically described as the first variant in the list. That’s why the option indicating the original is the first variant is the best answer. Remember, labeling (A/B/C) can vary by team, but the concept of control versus treatment stays the same.

In A/B testing, you compare a control (the unchanged, original experience) against a treatment (the version with changes). The original serves as the baseline reference for measuring impact. Because it’s the baseline, it’s typically described as the first variant in the list. That’s why the option indicating the original is the first variant is the best answer. Remember, labeling (A/B/C) can vary by team, but the concept of control versus treatment stays the same.

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