In a digital media plan, which element best demonstrates how goals align with stages of the customer journey?

• A. Provide a simple list of channels
• B. Display only the budget by channel
• C. Include post-campaign survey questions
• D. Show a marketing funnel illustrating goal-to-stage mapping

Answer: (D)

Mapping goals to stages of the customer journey is what you want to visualize in a digital media plan. A marketing funnel that shows how each goal fits a specific stage—awareness, consideration, conversion, retention—clearly demonstrates how the plan moves prospects from initial interest to action and beyond. This makes it obvious which channels, messages, and metrics belong at each stage, and it helps you allocate resources and measure progress along the journey.

Other options don’t shows this alignment. A simple list of channels only indicates where you’ll reach people, not how those touches connect to what you’re trying to achieve at each stage. Displaying budget by channel focuses on spend without tying it to goals or journey stages. Post-campaign survey questions relate to evaluation after the fact rather than illustrating how goals map to stages during planning.