How is interest defined regarding stakeholders?

• A. Their salary
• B. Their age
• C. Interest measures how much a stakeholder's objectives are informed or impacted by your project
• D. Their location

Answer: (C)

Interest in stakeholders measures how much a stakeholder's objectives are informed or impacted by your project. This focuses on relevance and concern: if a stakeholder’s goals are affected by what you’re doing, they have a higher level of interest and should be engaged accordingly. For example, customers care about product quality and price, regulators care about compliance, and suppliers care about terms and delivery. Attributes like salary, age, or location don’t indicate how the project touches their goals, so they don’t define stakeholder interest.