How does site traffic relate to customer acquisition?

• A. Traffic does not affect acquisitions.
• B. Traffic guarantees sales.
• C. More traffic increases chances of acquiring new customers.
• D. Traffic only affects SEO metrics.

Answer: (C)

More site traffic expands the pool of potential buyers, so as the number of visitors grows, the chances that some will become customers increases. The actual outcome depends on how well the site converts those visitors into buyers, which is influenced by the relevance of the traffic, the offer, the landing pages, and the checkout experience. Traffic isn’t a guarantee of sales—many factors determine whether a visitor converts—but increasing volume generally raises the likelihood of acquiring new customers because there are more opportunities for someone to buy. It’s about qualified, conversion-ready visitors, not just high numbers or SEO metrics alone.