How does linking data improve audience targeting for remarketing?

• A. Audiences created in Google Analytics are automatically exported to Google Ads for personalized advertising.
• B. Linking data prevents data sharing with Ads.
• C. Linking data disables remarketing.
• D. Linking data creates separate audiences that must be uploaded manually.

Answer: (B)

Linking data between Analytics and Google Ads lets the audience segments you build in Analytics be used directly in your remarketing campaigns. When you connect the accounts, the behavioral signals collected in Analytics—such as pages viewed, events triggered, time on site, and conversions—become available to Google Ads. This means you don’t have to export and upload lists manually; Ads can target users who match those analytics-defined segments and can refine bids and creatives based on that richer data. It also enables more precise, dynamic remarketing across devices and supports lookalike audiences built from Analytics data. In short, linking data creates a seamless flow of audience signals to improve targeting accuracy and efficiency in remarketing.