How can you create a report to add to a dashboard in Google Ads?

• A. Copy an existing report from Excel
• B. Create a report in Google Analytics
• C. Use the built-in Report Editor to create a table or chart
• D. Use the Google Ads API to generate a report

Answer: (C)

When building dashboards in Google Ads, you want a report that is designed to plug directly into the dashboard and stay updated with your campaign data. The built-in Report Editor is the best fit because it lets you tailor a report right inside Google Ads by selecting the exact metrics and dimensions you need (such as campaigns, ad groups, clicks, conversions, cost, impressions), choose a date range, apply filters, and decide whether you want a table or a chart. Once you’ve crafted the view you want, you can save it and add it to your dashboard, so it becomes a live, reusable widget.

Other options are less suitable for this purpose. Exporting or copying from Excel isn’t linked to the Google Ads dashboard and wouldn’t update automatically. Creating a report in Google Analytics operates in a different tool with its own dashboards, not directly integrated into Google Ads dashboards. Using the Google Ads API can generate reports, but that approach is much more technical and intended for developers rather than quick, user-friendly dashboard creation.