How can you add metrics to your campaign's page in Google Ads?

• A. By exporting data to a spreadsheet
• B. By changing the campaign name
• C. By expanding the relevant section (Performance or Conversion) and marking the checkboxes for the desired metrics
• D. By increasing the bid amount

Answer: (C)

Customizing the metrics you see on your Google Ads campaign page is done by adjusting the columns to display the data that matters most. You expand the Performance or Conversions sections in the column editor and tick the checkboxes for the metrics you want to show, such as clicks, impressions, CTR, conversions, conversion rate, or cost per conversion. Once selected, those metrics appear in the campaign table so you can monitor performance at a glance without exporting data or changing campaign settings. Exporting data to a spreadsheet copies data but doesn’t change what’s visible on the page; changing the campaign name is just a label; increasing the bid affects results but doesn’t add new metrics to display. The essential idea is to tailor the on-page metrics through the column customization to fit what you’re analyzing.