How can linking Google Ads to Google Analytics enhance audience targeting?

• A. It combines conversion data from Google Ads with audience demographics in Google Analytics, helping to allocate budgets effectively.
• B. It reduces data granularity, making reports simpler.
• C. It hides demographic data from analytics.
• D. It prevents cross-device tracking.

Answer: (A)

Connecting Google Ads with Google Analytics lets you use GA’s audience signals (demographics, interests, on-site behavior) together with Ads’ conversion data to target more precisely and optimize spend. When the accounts are linked, you can import Analytics audiences into Google Ads for remarketing and map Analytics goals and transactions to Google Ads conversions. This gives a clear view of which audience segments convert and at what cost, allowing you to shift budgets toward the high‑performing groups and adjust bidding strategies accordingly. The result is more efficient targeting and sharper budget allocation, leveraging richer audience data to improve campaign ROI.