How can Google Analytics 4 help with LTV?

• A. It forecasts stock prices
• B. It reports LTV for users acquired through different channels over a specified acquisition date range
• C. It tracks page load time
• D. It measures server response times

Answer: (C)

Lifetime value analysis in Google Analytics 4 focuses on how much revenue a user generates over their entire relationship with your business, and it can be broken down by how the user was acquired. GA4’s Life Time Value reports let you see LTV for users obtained through different channels within a defined acquisition date range. This lets you compare channels (organic, paid, social, email, etc.), observe how LTV evolves over time, and determine which acquisition sources yield the most valuable customers. By examining LTV across channels and time, you can optimize budgets and strategies to invest more in high-value sources and adjust timing or offers to accelerate value. Other options address performance metrics like page load times or server response times, or unrelated topics like stock prices, which don’t directly inform lifetime value.