How can conversion volume be measured?

• A. By the total number of conversions or the total monetary value of conversions over time.
• B. By the number of social shares.
• C. By bounce rate.
• D. By average session duration.

Answer: (A)

Conversion volume looks at how much converting activity you’re getting, either in the count of conversions or in the revenue those conversions generate over a given period. The best way to measure it is by the total number of conversions, or by the total monetary value of conversions over time, because both directly reflect how much action with financial impact your campaigns are producing.

Other metrics don’t capture this same idea: social shares show reach and engagement rather than completed conversions; bounce rate measures how many visitors leave after a single page and doesn’t indicate whether any conversions occurred; and average session duration indicates how long people stay but not whether they convert or how much revenue those conversions bring.