Define a metric in the context of Google Analytics.

• A. A quantitative measurement, such as the number of times an event occurs
• B. An attribute or characteristic of the data
• C. A subset of analytics data
• D. A recommended action

Answer: (A)

A metric in Google Analytics is a quantitative measurement—numbers that show how much, how many, or how often something happened. Examples include the number of sessions, pageviews, revenue, or total events. Metrics are the numeric values you can aggregate, compare, and use in calculations to answer questions like how many visitors came from a source or how much revenue was generated.

Dimensions describe the characteristics of those visits (like source, device, or page), providing the categories you group the metrics by. The other options describe attributes, subsets, or actions, which aren’t metrics.