Define a conversion in Google Ads.

• A. A click that leads to a landing page
• B. A newsletter signup
• C. A page impression
• D. A desired action taken by a potential customer, often a purchase

Answer: (D)

In Google Ads, a conversion is a desirable action taken by a potential customer that has value to your business. It isn’t just an ad click or a page view; it’s the completion of an action that you define as meaningful—often a purchase, but it can also be actions like newsletter signups, form submissions, or phone calls. Conversions are what you track to measure how effectively your ads drive valuable outcomes and to optimize campaigns for more of those actions. A click that leads to a landing page is just a click, and a page impression is an ad view, neither of which automatically count as conversions. A newsletter signup is an example of a conversion, but the general definition is the broader idea of any desired action completed by the user. So, the best description is a desired action taken by a potential customer, often a purchase.