Credibility is defined as what in the trust equation?

Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

Credibility is defined as what in the trust equation?

Explanation:
Credibility in the trust equation is about truthfulness—how honest you are and whether you tell the truth and keep your commitments. The trust equation is often described as Trust = (Credibility + Reliability + Intimacy) divided by Self-Orientation. In this framework, credibility signals that your statements and claims are trustworthy because they are truthful. Reliability, by contrast, refers to consistent actions over time; intimacy relates to the safety and openness of the relationship; and self-orientation captures how much you prioritize your own interests. Because credibility is specifically tied to honesty and truth-telling, it is defined as truthfulness.

Credibility in the trust equation is about truthfulness—how honest you are and whether you tell the truth and keep your commitments. The trust equation is often described as Trust = (Credibility + Reliability + Intimacy) divided by Self-Orientation. In this framework, credibility signals that your statements and claims are trustworthy because they are truthful.

Reliability, by contrast, refers to consistent actions over time; intimacy relates to the safety and openness of the relationship; and self-orientation captures how much you prioritize your own interests. Because credibility is specifically tied to honesty and truth-telling, it is defined as truthfulness.

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