Can linking between Google Ads and Google Analytics occur in both directions?

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Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

Can linking between Google Ads and Google Analytics occur in both directions?

Explanation:
Two-way linking between Google Ads and Google Analytics is supported. You can connect from Google Ads to Google Analytics to import GA goals as conversions in Ads, view Analytics metrics within Ads, and use GA audiences for remarketing. You can also connect from Google Analytics to Google Ads to bring Ads data into Analytics for deeper analysis and attribution, and to share GA audiences with Ads for targeting. This bidirectional data sharing lets you measure and optimize more effectively by letting insights flow in both directions.

Two-way linking between Google Ads and Google Analytics is supported. You can connect from Google Ads to Google Analytics to import GA goals as conversions in Ads, view Analytics metrics within Ads, and use GA audiences for remarketing. You can also connect from Google Analytics to Google Ads to bring Ads data into Analytics for deeper analysis and attribution, and to share GA audiences with Ads for targeting. This bidirectional data sharing lets you measure and optimize more effectively by letting insights flow in both directions.

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