Campaign duration refers to which aspect of a digital media plan?

• A. The length of time a marketing campaign runs
• B. The target audience
• C. The creative assets used
• D. The number of channels used

Answer: (A)

Campaign duration is about how long the campaign stays active—the start and end dates that determine the time window for your ads to run. This time frame drives exposure pacing, budget spend, and optimization timing. It sets how often people see your ads (frequency) and how many total impressions you can achieve within that period, as well as whether you run ads continuously or in bursts (flighting) to match seasonality or events. The other aspects—who you’re targeting, what creative you use, and how many channels you run on—address audience, creative, and distribution, not the length of time the campaign runs.