Besides ad variations, what other aspect can be tested using experiments in Google Ads?

• A. Campaign bidding strategies
• B. Product pricing
• C. Email marketing integration
• D. Customer support hours

Answer: (A)

Experiments in Google Ads are used to see how changes to campaign settings affect performance. Besides testing different ad variations, you can test bidding strategies to find the most effective approach. For example, you can run an experiment comparing manual CPC with automated bidding like Target CPA or Target ROAS to determine which yields better conversions or a lower cost per conversion while keeping other elements constant. The other options don’t fit because pricing, email integration, and support hours aren’t changes you test within Google Ads experiments themselves; pricing is handled on the product page, email integration is part of your marketing stack, and support hours are unrelated to ad-level experiments.